Colin Lee is the new director of sales for luxury watch brand Luminox, as well as the Victorinox and Mondaine brands.
Lee was already working for Burton McCall Watches, which distributes the brands, as sales director for Victorinox travel products. His promotion will now see him concentrate on the watch brands.
“In my new role I will be looking to provide a more structured sales force for the brands and making sure we provide an even greater level of service, which will include regular visits to retailers,” Lee told WatchPro at BaselWorld 2013.
Lee has previously worked as a goldsmith and also in various sales roles.